Predictable and unpredictable Analytics as part of Business intelligence

Usual tendency of business intelligence tools are to provide information to the management in the form of Analytics and dashboards, and so on. But what is important? Having predictions not just based on earlier data but also depends on predictions based certain guidelines and Risk factors.How do we consider unknown factors which are not known to us in the form of data? What criteria need to be considered for those Risk factors How do we factor Algorithems as part of business intelligence process for the organization ?